If you’re looking for the latest, you’ve come to the right place because today we’re dropping the latest from the Pronovias Group. They have officially launched their latest collab with NYC luxury fashion brand and red-carpet darling, Marchesa. So now we present to you the ‘Olympia’ 2024 bridal collection.
Adeona
AILEEN
Amar
Athena
The essence and glamour of this Greek goddesses in the new Marchesa for Pronovias collection delivers the best in romantic bridal couture. Marchesa Co-Founder and Creative Director, Georgina Chapman, was inspired by depictions of the Greek goddesses in sculpture and architecture and dubbed the new 2024 Collection ‘Olympia’. “We wanted to capture the essence of those sublime creations”, she said, “to create a quintessentially romantic and ethereal collection that celebrates love and romance and gives brides a magical, transformative feeling.”
And that magical, transformative feeling certainly underpins their classic styles with a modern twist, featherlight fabrics, sculptural volumes, delicate details, and statement accessories. Every gown is a unique interpretation with its own original details tailored to exquisite perfection and fit for the modern goddess. More so, the collection comes to life with exclusive new materials, textural combinations, and sparkling details — lurex threads, gold-speckled appliques, and glittered tulles with floral designs — creating innovative and modern, yet achingly romantic and feminine looks. Best-selling Pronovias fabrics such as soft crepe, Mikado Kelly, and popular new crepe satin are paired with new fabric introductions — taffeta, faille, and pearl tulle — to create exquisite textures that exude ethereal romance.
Carites
Edesia
EIENE
Elpis
ENIO
Feme
And notably, Pronovias’s design expertise underpins the structural perfection of the new collection. Collaborating with the Marchesa design team, they developed the new styles’ inner structures to perfectly flatter all body types. Classic designs are updated and modernized with polished cuts, meticulous boning, and signature corsetry. Indeed, the dresses fit into five style families where the wedding dresses have been restyled and cut from the best selling Marchesa couture designs for the modern bride. They are:
“I am absolutely thrilled about the highly anticipated launch of the new Marchesa for Pronovias Collection. This collaboration with Pronovias has taken us on an incredible journey, where our shared passion for bridal has seamlessly merged. The level of craftsmanship, meticulous attention to detail, and sheer beauty of these dresses have truly exceeded all my expectations. With every gown in the Marchesa for Pronovias Collection, we celebrate the essence of femininity, elegance, and a timeless romance.” Chapman says.
Harmonia
Hestia
ILITIA
Leto
If that’s not enough, they feature ten new bridal accessories that will elevate any look with sophistication and versatility. Glamorous cape trains, statement sleeves, bold 3D blooms, romantic veils, and theatrical capes and coats are tailored in fabrics and laces to match the gowns and add fashion-forward drama.
The entire ‘Olympia’ collection is the perfect combination of Pronovias glamour and Marchesa romanticism. Ranging from glamorous form-fitting mermaid-style stunners to sensational modern ballgowns and ethereal A-lines, these dresses have a common thread — they are all divine. In Chapman’s words, “Choosing the perfect dress is a transformative experience. The bride deserves to feel confident, beautiful, and truly herself in her gown.” Undeniably, when a bride tries on one of these creations, she will feel nothing less than a goddess. So give them a look find what would make you feel like a goddess!
Medusa
Nemesis
Raniesha
Hecate
The glamorous lace star dress “Hecate,” an exquisite sculptural mermaid creation with statuesque flair, is updated and enriched with modern lace applique and gold embellished Mikado and fits perfection with the ultimate in the evolution of corsetry structure and push-up cups. It is complemented by a voluminous silk taffeta cape for a fashionable touch of elegance and drama.
Nus
Stylish minimalism “Nus,” a stunning mermaid dress in the new popular crepe satin with a V neckline and fashionable detachable sleeves over the shoulders for the modern bride with seductive modern cut-outs. This gown can offer the bride a perfect fit with elegance inspired by the Greek goddess.
Bloom
And “Bloom,” a brazenly feminine, off-shoulder A-line in soft pink, is the ultimate evolution in magical Marchesa design that does true justice to Grecian art. With a sleeveless corset, featherlight gathered tulle skirt, and delicate 3D lace blooms with sparkling details, this exquisite gown is the pinnacle of design perfection.
Photos courtesy of designer